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human visitors.
And if this is  all geek to you, don't worry. SBI!'s SiteBuilder trains you to
build an effective Web page, block-by-block. Very much like a bike with
training wheels, once you  get your balance (5-10 pages), you can take
the wheels off and easily transition to a free and simple  What You See Is
What You Get ( WYSIWYG ) HTML editor.
http://buildit.sitesell.com/
OK, that s basically how to put together a high-value content page that hits both
key points...
***************************************************
Deliver valuable content to your readers...
... AND tasty content to your spiders.
***************************************************
The essential strategy is simple. Aim to get on-page criteria within an
acceptable range for the Search Engines to rank you well. A good ranking is
critical for pulling in free, targeted traffic.
100
Affiliate Masters Course
More importantly, though, don t sweat the small stuff. If you ve done your
homework and built a list of profitable, niche-related keywords, achieving top
rankings won t be a difficult task. And remember what I said earlier&
The SEs are placing more and more emphasis on off-page ranking criteria
(human reaction to your site, for example). On-page ranking criteria are
important, but they are only one part of the picture. To achieve the rankings you
desire, both on-and-off page criteria must be addressed. (Off-page criteria
will take center stage in the next chapter.)
SBI! s Analyze It! tool simplifies Search Engine Optimization. This tool
analyzes each of your pages for well over 30 important ranking criteria. If
your page violates any of them, simple instructions explain how to rectify
the situation.
Use the same approach for the TIER 2 and TIER 3 Keyword-Focused Content
Pages. While the home page focuses upon the fundamental Concept Keyword,
the other pages each focus upon one of the high-profitability keywords that your
Master Keyword List has identified.
Ultimately, you create Keyword-Focused Content Pages that...
" fit with your Site Concept and VPP
AND...
" have a good SUPPLY/DEMAND ratio
AND that...
" you enjoy writing about.
Each page wraps a high-value topic around each Specific Keyword, following the
guidelines outlined above.
SBIers have four exceptional resources to keep them on track and up-to-
date in the Search Engine World&
1) Traffic HQs (reports and stats)
2) The SBI! Forums (Friendly, Success-Focused Discussion).
3) Tips and Techniques HQ (topical resource articles)
4) Site Build It! Xpress (a weekly newsletter)
101
Affiliate Masters Course
6.3. Question and Answer Period
Whoops! What s that? Some hands are up. Questions?...
Question: Why do Search Engines like theme-based content sites?
A Theme-Based Content Site creates real content, easily accessible from your
home page or TIER 2 pages. You re creating value, not simply spider bait! And
you re addressing the needs of the visitor and of the SEs.
C T P M is the only long-term solution for small business people
who want to build sustainable profits online. Instead of trying to outguess
or outplay the Search Engines, create a site that stands out as a winner
when the spiders come to call.
Make Your Links WORK! provides an excellent  big picture perspective
regarding Search Engine Optimization, in-pointing links and other traffic-
building strategies. Download your free copy of this must-have resource
here&
http://value-exchange.sitesell.com/
Another question?...
Question: What do the Search Engines look for?
Answer&
So glad you asked! DAY 7 will examine this question more closely but for now,
here s a quick answer&
Search Engines want to satisfy a visitor s need by delivering the best possible
results for his/her search query. And why does a Search Engine care so much
about this? The Search Engines must satisfy its clients.
To determine who the SEs true clients are, just follow the money. Advertisers
pay the SEs, not surfers. Therefore, advertisers are the true clients!
So the #1 goal of a Search Engine is to provide lots of exposure to their
advertisers ads. If search results are relevant and of good quality, satisfied
surfers will return to search another day, generating more ad impressions. If they [ Pobierz całość w formacie PDF ]
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